【#Tech24H】Recently, Lazada, a leading e-commerce platform in Southeast Asia, officially joined the Meta’s Affiliate Partnerships program. Content creators in six countries: Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines, can now directly link Lazada products in their Facebook posts, allowing users to complete purchases with a single click. This feature is also set to expand to more social products under Meta. For merchants on the Lazada platform, opening their product catalogs to social media content creators opens up a brand-new channel from discovery to conversion. For Southeast Asian consumers, clicking through directly from social media content enables seamless shopping on Lazada. [ By Zhang Liyan | Tang Ruohan ]