Chinese companies and the Olympics
Beijing, July 31 (Youth.cn) - More than 40 sponsors were listed in “Sponsors of the 2024 Summer Olympic Official List”. Among top sponsors figure two Chinese companies, respectively Alibaba and Mengniu Dairy. Mengniu Dairy is the only Olympic partner from China’s consumable industry and the first top sponsor from global dairy industry.
Chinese companies are always ready to take part in the Olympic Games. However, no Chinese company had been listed in the top sponsor list of Rio 2016 Summer Olympics.
Until Tokyo 2020 Summer Olympics, Alibaba, as a representative of Chinese companies, finally became global Olympics partner. As for this year’s Olympic Games, one more Chinese company was involved into the top sponsor list, showing a greater brand value and develop motivation of Chinese companies.