Yiannis Exarchos，CEO of Olympic Broadcasting Services (OBS) said that the Beijing Winter Olympics had become the most watched winter Olympics ever.

“I would say that there has been a huge change in the media transmission of the Beijing Winter Olympics, with 2 billion views on social media. The Games themselves and the video content provided by OBS are very popular, especially among young people who are very active on social media. The Beijing Winter Olympics will last about 1,000 hours and the total amount of broadcast content will reach 6,000 hours. With the upgrade of digital technology, more fresh experiences will make the audience more immersive while watching the games.”