【#Tech24H】Following the establishment of flagship stores in Shenzhen, Shanghai, Chongqing, Nanjing, and other cities, consumergrade 3D printing company Bambu Lab is set to open its first Beijing store at the China World Mall. This company, founded five years ago with annual revenue exceeding 10 billion yuan, is accelerating its nationwide offline expansion through selfoperated stores and crossindustry collaborations. Meanwhile, peers like Creality are also stepping up efforts to build online communities and open physical stores. At present, the consumergrade 3D printing mass market is still in a cultivation phase, and companies hope to foster consumer awareness through brickandmortar stores. In addition to limited public awareness and application scenarios, aftersales pressure from parts wear and tear, as well as disputes over licensing of wellknown IP models, are challenges that the industry urgently needs to address. It remains a long road before 3D printers become a common household device in every home. [ By Zhang Liyan | Tang Ruohan ]