Chinese companies and the Olympics
Beijing, August 2 (Youth.cn) - When Spanish journalist Jose Antonio participated in the Paris Olympics, he carried a media backpack from the 2008 Beijing Olympics. He said that this backpack had been carried for 16 years and was "the best backpack in history".
In the past 16 years, backpacks from the Beijing Olympics have appeared multiple times in various occasions. An Iranian journalist said that he carried the backpack every time he covered sports competitions, and he praised the backpack a lot. "The quality of this backpack is so good. A backpack is very important for a photojournalist, and the quality and design of this backpack are very friendly," he said.
Many netizens expressed their desire to purchase the same backpack, and the manufacturer "Xiangxing Group" launched a live broadcast within a short time. Nearly 10,000 users were online for the livestream in its peak hour. In less than two days, their official account's fan base surged by 300 thousand, and on July 26th, the sales of the live broadcast room exceeded 3 million yuan. The manufacturer stated that they would increase the production of the same type of Olympic backpacks and the plus ones in the future.