Beijing, September 5 (Youth.cn) - On September 5th, 2023, in Shanghai, Guizhou Maotai and Luckin Coffee jointly launched the "sauce-flavored latte" related cultural products. On September 4th, the "sauce-flavored latte" jointly launched by Guizhou Maotai and Luckin Coffee quickly went viral upon its release. As the "sauce-flavored latte" gained popularity, there were also growing doubts, with some consumers rejecting its taste, and others questioning whether it contained real Maotai liquor in its recipe. Breaking records for a single product, it achieved over 5.42 million cups in sales on its first day and exceeded 1 billion yuan in sales revenue on the first day.