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苹果荣膺亚洲最受尊敬的跨国公司


http://en.youth.cn   2009-09-11 15:37:00

  Reader Survey: Apple Rides Recent Growth In Asia

  For a company with a tiny market share in Asia, Apple Inc. has an outsized reputation.

  Apple held just a 1.6% share of the personal-computer market in Asia in the second quarter of this year, and a 0.6% sliver of the region's mobile-phone market, according to technology market-research firm IDC. Yet Apple skyrocketed to the top of our annual Asia 200 survey this year, and was ranked by readers as the region's most admired multinational company. Last year, Apple ranked seventh.

  Apple's sharp rise to the top spot over the past year reflects its fast-growing global reputation as a trend-setting technology company that continually turns out iconic products backed by unparalleled marketing savvy. Apple might not be a big player in Asia, in terms of market share, but the company's reputation looms large.

  'Even if they don't have a big presence, they are tremendously successful at marketing themselves,' says Bryan Ma, the Singapore-based director of personal systems research at IDC. 'Look at the entire experience and aura they create, especially this globally connected age; everyone is hearing about this whole iPhone phenomenon, and can see their earnings are doing very well. Even if their market share isn't so big out here, these are things that businesspeople and executives in Asia would certainly respect and admire.'

  Apple's ability to sidestep the global economic crisis has gained the company fresh respect. In July, Apple posted a 15% rise in profit for the fiscal third quarter ended June 27, and said it couldn't supply enough iPhones and Macintosh computers to meet demand. Shipments of Mac computers rose 4% to 2.6 million, although revenue fell 8% as the company cut prices on some models. Still, that stands in contrast to PC sales, which have slumped globally. Apple's results were fueled by surging demand for its 3G iPhone: the company sold 5.2 million iPhones in the quarter, more than seven times what it sold a year earlier.

  Apple's focus remains on its core U.S. market, and also on Europe. Apple shipped 53% of its Macintosh computers to the U.S., 24% to Western Europe and 14% to Asia, in the second calendar quarter of this year, according to IDC. While the company's iconic iPod is popular in Asia, Apple's iTunes store remains out of reach of most Asian consumers. Apple has set up iTunes in Japan and Australia only. Copyright is the big hurdle. Apple has to conclude deals with individual record labels at the country level to allow songs to be sold on the iTunes platform in each market. That labyrinth process has mired efforts to make the service more widely available in Asia. The company is also likely concerned about piracy in Asia, say many analysts.

 
source : The Wall Street Journal     editor:: Ivy
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